1. Produce well-researched content for publication online and in print
2. Conducting thorough research on industry-related topics
3. Develop related content for multiple platforms, such as websites, email marketing, social media posts, product descriptions, marketing brochures, advertising campaigns, press release, pitch articles, videos, blogs etc.
4. Actively manage and promote our social media handles
5. Organize writing schedules to complete drafts of content or finished projects within deadlines
6. Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
7. Communicate with marketing and technical team to create innovative content ideas
8. Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
9. Identify customers’ needs and gaps in our content and recommend new topics
10. QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency (style, fonts, images and tone).
11. Editing and polishing existing content to improve readability
12. Identifying customers’ needs and recommending new content to address gaps in the company’s current content
1. Proven record of excellent writing demonstrated in a professional portfolio.
2. Bachelor’s /Master’s degree in life sciences/communications/marketing/english/journalism or related field
3. Knowledge of digital marketing tactics, Email marketing, web analytics, MS Office, Google Suite etc.
4. Experience doing research using multiple sources
5. Good understanding of the latest marketing trends and techniques, especially SEO. Hands-on experience with Content Management Systems (e.g. WordPress) preferred.
6. Excellent verbal and written communication skills
7. Creativity and a keen eye for details
8. Ability to bring unique, thoughtful insights to your content that aren’t already on google. This can come from research or personal experience.
9. Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
10.Good time management skills, including prioritizing, scheduling, and adapting as necessary
Minimum 2 years of professional experience as content writer preferably in Medical/ healthcare/science domain.